North Coast TDM Plan

Upcoming Virtual Public Workshop

The North Coast TDM project team will be holding a virtual public workshop on Wednesday, December 10th from 5:30 to 7:30 PM. Building on what we heard during the first round of outreach, the project team has developed traveler profiles, a needs assessment, and ideas for different project types. We invite you to review these interim deliverables and share your feedback to help shape the plan’s final recommendations. 

Zoom Link: https://fehrandpeers.zoom.us/j/86850416504

About 

The RTC is developing the Santa Cruz County North Coast Transportation Demand Management Plan (North Coast TDM Plan) to develop transportation management strategies along 17 miles of coastal highway from the City of Santa Cruz northern city-limits to the Santa Cruz/San Mateo County line. Presently, transportation facilities and alternatives are limited in this area, and visitors overwhelm available parking areas resulting in congestion and safety issues throughout the corridor. In line with the goals of the Caltrans District 5 Active Transportation Plan, Caltrans Climate Adaption Plan Strategic Goals, and the Santa Cruz County Regional Transportation Plan, the Santa Cruz County North Coast Transportation Demand Management Plan will develop strategies to reduce emissions, vehicle miles traveled (VMT), and improve the overall safety, equity, and access of the corridor. 

Objective 

The objective of the North Coast TDM Plan is to identify transportation strategies that manage travel demand and expand sustainable travel options along the North Coast in order to improve safety and operations on Highway 1. The project is focused on a two-lane rural Highway 1 on the 22-miles Santa Cruz County North Coast from the City of Santa Cruz city-limits to Santa Cruz County’s northern county line. 

Project Schedule 

Draft Existing Conditions Report

This draft report presents an overview of existing transportation conditions on the North Coast.

*Please note that this Existing Conditions Report is a draft and is subject to revision. The final version will be included as part of the complete North Coast TDM Plan.

Draft Existing Conditions Report

Stakeholder Meeting Presentation Slides